New Zealand’s national stadium, Eden Park, has announced a new five-year partnership with the world’s leading consumer electronics brand, Samsung Electronics.

The partnership announcement comes as Eden Park plays host to two test matches as New Zealand take on the British and Irish Lions in the country’s most anticipated rugby tour since 2005.

As the official consumer electronics partner for Eden Park, Samsung will immediately be installing its advanced LED signage in the East and West stands, providing over 100 screens across the stadium as well as installing Samsung’s longest screen in New Zealand, for a combined length of 165 metres of signage.

The partnership marks Samsung’s first deployment of LED signage in New Zealand since entering the market last year.

For more information:

http://www.psam.uk.com/eden-park-teams-with-samsung-to-boost-fan-experience