Saskia Pickles, Business News WA - 1 post

Sponsors play to the crowd



Recently crowned Big Bash League champions, Perth Scorchers, have secured nearly three times the sponsorship dollars this year compared with last year on the back of two tournament wins in successive seasons. However, turning that success into sponsorships hasn’t been as simple as leveraging off the popularity of the 20 ­over version of the game, which attracts big crowds and TV audiences, Western Australian Cricket Association commercial, marketing and communication general manager Shay Nasta told Business News.