Creating Etihad Stadium Diamond Club Channel 7 Coxy’s Big Break

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Originally an unused space within Levels 5/6 of Etihad Stadium, the exclusive Diamond Club was developed as a new hospitality facility. It was decided that the best opportunity to maximise revenue from this area was to create a new product that didn’t compete directly with existing corporate products, and one that offered something unique to a new executive segment, currently under serviced.